TY  - BOOK
AU  - Kotler, Philip
AU  - Armstrong, Gary
AU  - Balasubramanian, Sridhar
TI  - Principles of marketing
SN  - 	9781292449364
AV  - HF 5415 Kot 
PY  - 2024///
CY  - Harlow, UK
PB  - Pearson Education Ltd
KW  - Marketing
ER  -