Pike, Steven <br/><br/>
Destination marketing :  essentials / 
Steven Pike 
 - 3rd ed. 
 - Abingdon, OX  Routledge  2021 
<br/><br/><label>ISBN: </label>9780367469542 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Place marketing<br/>Tourism - Marketing
<br/><br/><label>LC Class. No.: </label>G 155 Pik