Hollifield, C. Ann <br/><br/>
Media analytics  : understanding media, audiences, and consumers in the 21st century 
/ C. Ann Hollifield and Amy Jo Coffey  
 - London: New York  Routledge, Taylor & Francis Group  2023 
<br/><br/><label>ISBN: </label>9781138581050 
<br/><br/><label>Subjects--Topical Terms: </label><br/> Mass media--Audiences<br/>Mass media--Economic aspects<br/>Data mining<br/>Mass media--Research--Methodology
<br/><br/><label>LC Class. No.: </label>P 96 Hol