TY  - BOOK
AU  - Hollifield, C. Ann
AU  - Coffey, Amy Jo
TI  - Media analytics: : understanding media, audiences, and consumers in the 21st century
SN  - 9781138581050
AV  - P 96 Hol 
PY  - 2023///
CY  - London: New York
PB  - Routledge, Taylor & Francis Group
KW  -  Mass media--Audiences
KW  - Mass media--Economic aspects
KW  - Data mining
KW  - Mass media--Research--Methodology
ER  -