Shimp, Terence A. <br/><br/>
Promotion management & marketing communications / 
Terence A. Shimp. 
 - 3rd ed. 
 -  Dryden Press  1993. 
<br/><br/>6044 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Communication in marketing.<br/>Sales promotion.
<br/><br/><label>LC Class. No.: </label>HF5823  / Shi.