McDonald, Malcolm H. B. <br/><br/>
Marketing plans : how to prepare them, how to use them / 
Malcolm H. B. McDonald. 
 - 3rd ed. 
 -  Butterworth/Heinemann  1995. 
<br/><br/>6093 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing - Management.
<br/><br/><label>LC Class. No.: </label>HF5415  / Macd.