Burnett, John J. <br/><br/>
Promotion management / 
John J. Burnett. 
 -  Houghton Mifflin  1993. 
<br/><br/>6101 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Communication in marketing.<br/>Sales promotion.
<br/><br/><label>LC Class. No.: </label>HF5823  / Bur.