TY  - GEN
AU  - Kerin, Roger A.
AU  - Peterson, Robert A.
TI  - Strategic marketing problems : cases and comments
AV  - HF5415.135 Ker.
PY  - 1995///
PB  - Prentice Hall
KW  - Marketing - Decision-making - Case studies
KW  - Marketing - Management - Case studies
N1  - 6118
ER  -