TY  - GEN
AU  - Abell, Derek.
AU  - Hammond, John S.
TI  - Strategic market planning : problems and analytical approaches
AV  - HF5415.13 Abe.
PY  - 1979///
PB  - Prentice-Hall
KW  - Marketing - Management
KW  - Marketing - Management - Case studies
N1  - 830
ER  -