Kinnear, Thomas C. <br/><br/>
Marketing research : an applied approach / 
Thomas C. Kinnear, James R. Taylor. 
 - 5th ed. 
 -  McGraw-Hill  1996. 
<br/><br/>6255 
<br/><br/> Text accompanied by software diskette. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research.<br/>Marketing - Management.
<br/><br/><label>LC Class. No.: </label>HF5415.2  / Kin.