TY  - GEN
AU  - Kinnear, Thomas C.
AU  - Taylor, James R.
TI  - Marketing research : an applied approach
AV  - HF5415.2 Kin.
PY  - 1996///
PB  - McGraw-Hill
KW  - Marketing research
KW  - Marketing - Management
N1  - 6255
N2  - Text accompanied by software diskette
ER  -