Zikmund, William G. <br/><br/>
Exploring marketing research / 
William G. Zikmund. 
 - 6th ed. 
 -  Dryden Press  1997. 
<br/><br/>6269 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research.
<br/><br/><label>LC Class. No.: </label>HF5415.2  / Zik.