Lehmann, Donald R. <br/><br/>
Analysis for marketing planning / 
Donald R. Lehmann, Russell S. Winer. 
 - 4th ed. 
 -  Irwin  1997. 
<br/><br/>6284 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing - Management.<br/>Marketing - United States - Management.
<br/><br/><label>LC Class. No.: </label>HF5415.13  / Leh.