TY  - GEN
AU  - Lehmann, Donald R.
AU  - Winer, Russell S.
TI  - Analysis for marketing planning
AV  - HF5415.13 Leh.
PY  - 1997///
PB  - Irwin
KW  - Marketing - Management
KW  - Marketing - United States - Management
N1  - 6284
ER  -