TY  - GEN
AU  - Kaplan, Robert S.
AU  - Norton, David P.
TI  - (The) balanced scorecard : translating strategy into action
AV  - HD56 Kap.
PY  - 1996///
PB  - Harvard Business School Press
KW  - Industrial productivity - Measurement
KW  - Strategic planning
KW  - Organizational effectiveness - Evaluation
N1  - 6286
ER  -