Batra, Rajeev. <br/><br/>
Advertising management / 
Rajeev Batra, John G. Myers, David A. Aaker. 
 - 5th ed. 
 -  Prentice Hall  1996. 
<br/><br/>6309 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising management.
<br/><br/><label>LC Class. No.: </label>HF  / 5824