Boyd, Harper W. <br/><br/>
Marketing research : text and cases / 
Harper W. Boyd, Ralph Westfall & Stanley F. Stasch. 
 - 6th ed. 
 -  Irwin  1985. 
<br/><br/>842 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research.
<br/><br/><label>LC Class. No.: </label>HF5415.2  / Boy.