Cravens, David W. <br/><br/>
Strategic marketing : cases and applications / 
David W. Cravens, Charles W. Lamb. 
 -  Irwin  1983. 
<br/><br/>859 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing - Management.
<br/><br/><label>LC Class. No.: </label>HF5415.13  / Cra.