Evans, Joel R. <br/><br/>
Essentials of marketing / 
Joel R. Evans & Barry Berman. 
 -  Macmillan  1984. 
<br/><br/>871 
<br/><br/> Accompanied by: Study guide / prepared by Barbara Jane Feinberg with Joel R. Evans, Barry Berman. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>LC Class. No.: </label>HF5415  / Eva.