TY  - GEN
AU  - Evans, Joel R.
AU  - Berman, Barry; Essentials of marketing. Study guide; Feinberg, Barbara Jane; Evans, Joel R.
TI  - Essentials of marketing
AV  - HF5415 Eva.
PY  - 1984///
PB  - Macmillan
KW  - Marketing
N1  - 871
N2  - Accompanied by: Study guide / prepared by Barbara Jane Feinberg with Joel R. Evans, Barry Berman
ER  -