TY  - GEN
AU  - Usunier, Jean-Claude.
TI  - Marketing across cultures
AV  - HF1416 Usu.
PY  - 1996///
PB  - Prentice Hall
KW  - Export marketing - Social aspects
KW  - International business enterprises - Social aspects
KW  - Intercultural communication
N1  - 6498
N2  - First edition has title, International marketing: a cultural approach
ER  -