(The) Marketing book / 
edited by Michael J. Baker. 
 - 3rd ed. 
 -  Butterworth-Heinemann  1994. 
<br/><br/>6600 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>LC Class. No.: </label>HF5415  / Mar.