TY  - GEN
AU  - McCarthy, E. Jerome.
AU  - Perreault, William D.; Basic marketing.Learning aid
TI  - Basic marketing : a managerial approach
AV  - HF5415.13 Macc.
PY  - 1984///
PB  - Irwin
KW  - Marketing - Management
N1  - 921
N2  - Accompanied by: Learning aid
ER  -