Bruner, Gordon C. <br/><br/>
Marketing scales handbook : a compilation of multi-item measures / 
Gordon C. Bruner, Paul J. Hensel. 
 -  American Marketing Association  1994. 
<br/><br/>6802 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research.<br/>Scaling (Social sciences).
<br/><br/><label>LC Class. No.: </label>HF5415.2  / Bru.