TY  - GEN
AU  - Bruner, Gordon C.
AU  - Hensel, Paul J.
TI  - Marketing scales handbook : a compilation of multi-item measures
AV  - HF5415.2 Bru.
PY  - 1994///
PB  - American Marketing Association
KW  - Marketing research
KW  - Scaling (Social sciences)
N1  - 6802
ER  -