Belch, George E. <br/><br/>
Advertising and promotion : an integrated marketing communications perspective / 
George E. Belch, Michael A. Belch. 
 - 4th ed. 
 -  Irwin/McGraw-Hill  1998. 
<br/><br/>6870 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising.<br/>Sales promotion.<br/>Communication in marketing.
<br/><br/><label>LC Class. No.: </label>HF5823  / Bel.