Rust, Roland T. <br/><br/>
Service marketing / 
Roland T. Rust, Anthony J. Zahorik, Timothy L. Keiningham. 
 -  HarperCollins  1996. 
<br/><br/>6959 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Service industries - Marketing.<br/>Customer service.
<br/><br/><label>LC Class. No.: </label>HD9980.5  / Rus.