TY  - GEN
AU  - Rust, Roland T.
AU  - Zahorik, Anthony J.; Keiningham, Timothy L.
TI  - Service marketing
AV  - HD9980.5 Rus.
PY  - 1996///
PB  - HarperCollins
KW  - Service industries - Marketing
KW  - Customer service
N1  - 6959
ER  -