TY - GEN AU - Desatnick, Robert L. AU - Detzel, Denis TI - Managing to keep the customer : how to achieve and maintain superior customer service throughout the organization SN - 9781555484152 AV - HF5415.5 Des. PY - 1993/// PB - Jossey-Bass KW - Customer service KW - Customer relations N1 - 6996 ER -