Lovelock, Christopher H. <br/><br/>
Product plus : how product + service = competitive advantage / 
Christopher H. Lovelock. 
 -  McGraw-Hill  1994. 
<br/><br/>7052 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Customer service.<br/>Competition.
<br/><br/><label>LC Class. No.: </label>HF5415.5  / Lov.