Buzzell, Robert D. <br/><br/>
(The) PIMS principles : linking strategy to performance / 
Robert D. Buzzell, Bradley T. Gale. 
 -  Free Press  1987. 
<br/><br/>7053 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing - Management.<br/>Strategic planning.
<br/><br/><label>LC Class. No.: </label>HF5415.13  / Buz.