TY  - GEN
AU  - Buzzell, Robert D.
AU  - Gale, Bradley
TI  - (The) PIMS principles : linking strategy to performance
AV  - HF5415.13 Buz.
PY  - 1987///
PB  - Free Press
KW  - Marketing - Management
KW  - Strategic planning
N1  - 7053
ER  -