Anton, Jon. <br/><br/>
Customer relationship management : making hard decisions with soft numbers / 
Jon Anton. 
 -  Prentice Hall  1996. 
<br/><br/>7055 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Customer relations - Management - Statistical models.<br/>Customer relations - Management - Case Studies.
<br/><br/><label>LC Class. No.: </label>HF5415.5  / Ant.