TY  - GEN
AU  - Anton, Jon.
TI  - Customer relationship management : making hard decisions with soft numbers
AV  - HF5415.5 Ant.
PY  - 1996///
PB  - Prentice Hall
KW  - Customer relations - Management - Statistical models
KW  - Customer relations - Management - Case Studies
N1  - 7055
ER  -