Engel, James F. <br/><br/>
Promotional strategy : managing the market communications process / 
James F. Engel, Martin R. Warshaw, Thomas C. Kinnear. 
 - 8th ed. 
 -  Irwin/McGraw-Hill  1994. 
<br/><br/>7112 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.<br/>Advertising.<br/>Marketing - Management.
<br/><br/><label>LC Class. No.: </label>HF5415  / Eng.