Cespedes, Frank V. <br/><br/>
Managing marketing linkages : text, cases, and readings / 
Frank V. Vespedes. 
 -  Prentice Hall  1996. 
<br/><br/>7158 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.<br/>Marketing - Case studies.<br/>Business planning.
<br/><br/><label>LC Class. No.: </label>HF5415  / Ces.