TY  - GEN
AU  - Cespedes, Frank V.
TI  - Managing marketing linkages : text, cases, and readings
AV  - HF5415 Ces.
PY  - 1996///
PB  - Prentice Hall
KW  - Marketing
KW  - Marketing - Case studies
KW  - Business planning
N1  - 7158
ER  -