TY  - GEN
AU  - Murray, John A.
AU  - O'Driscoll, Aidan
TI  - Strategy and process in marketing
AV  - HF5415.13 Mur.
PY  - 1996///
PB  - Prentice Hall
KW  - Marketing - Management
KW  - Marketing
N1  - 7246
ER  -