TY  - GEN
AU  - Meidan, Arthur.
AU  - Moutinho, Luiz
TI  - Cases in marketing of services : an international collection
AV  - HF5415 Mei.
PY  - 1993///
PB  - Addison-Wesley
KW  - Marketing - Case studies
KW  - Service industries - Case studies
KW  - Financial services industry - Case studies
KW  - Tourist trade - Marketing - Case studies
KW  - Medical care - Marketing - Case studies
N1  - 7278
ER  -