Kitchen, Philip J. <br/><br/>
Marketing communications : principles and practice / 
Philip J. Kitchen. 
 -  International Thomson Business Press  1999. 
<br/><br/>7385 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Communication in marketing.
<br/><br/><label>LC Class. No.: </label>HF5415.123  / Kit.