TY  - GEN
AU  - Lovelock, Christopher H.
AU  - Patterson, Paul; Walker, Rhett H.
TI  - Services marketing : Australia and New Zealand
AV  - HD9980.5 Lov.
PY  - 1998///
PB  - Prentice Hall Australia
KW  - Service industries - Australia - Marketing
KW  - Service industries - New Zealand - Marketing
KW  - Customer services - Australia - Marketing
KW  - Customer services - New Zealand - Marketing
N1  - 7873
ER  -