Aaker, David A. <br/><br/>
Strategic market management / 
David A. Aaker. 
 - 5th ed. 
 -  J. Wiley  1998. 
<br/><br/>7991 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing - Management.
<br/><br/><label>LC Class. No.: </label>HF5415.13  / Aak.