Hawkins, Del I. <br/><br/>
Consumer behavior : building marketing strategy / 
Del I. Hawkins, Roger J. Best, Kenneth A. Coney. 
 - 7th ed. 
 -  Irwin/McGraw-Hill  1998. 
<br/><br/>8095 
<br/><br/> Includes diskette. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behavior - United States.<br/>Market surveys - United States.<br/>Consumer behavior - United States - Case studies.
<br/><br/><label>LC Class. No.: </label>HF5415.33  / U6Haw.