TY  - GEN
AU  - Hawkins, Del I.
AU  - Best, Roger J.; Coney, Kenneth A.
TI  - Consumer behavior : building marketing strategy
AV  - HF5415.33 U6Haw.
PY  - 1998///
PB  - Irwin/McGraw-Hill
KW  - Consumer behavior - United States
KW  - Market surveys - United States
KW  - Consumer behavior - United States - Case studies
N1  - 8095
N2  - Includes diskette
ER  -