McCarthy, E. Jerome. <br/><br/>
Basic marketing : a managerial approach / 
E. Jerome McCarthy, William D. Perreault, Pascale G. Quester. 
 - 2nd Australian ed. 
 -  McGraw-Hill  1997. 
<br/><br/>8102 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing - Australia.<br/>Marketing - New Zealand.
<br/><br/><label>LC Class. No.: </label>HF5415.12  / A8Mac.