TY  - GEN
AU  - McCarthy, E. Jerome.
AU  - Perreault, William D.; Quester, Pascale G.
TI  - Basic marketing : a managerial approach
AV  - HF5415.12 A8Mac.
PY  - 1997///
PB  - McGraw-Hill
KW  - Marketing - Australia
KW  - Marketing - New Zealand
N1  - 8102
ER  -