TY  - GEN
AU  - Knox, Simon.
AU  - Maklan, Stan
TI  - Competing on value : bridging the gap between brand and customer value
AV  - HD69 B7Kno.
PY  - 1998///
PB  - Financial Times/Pitman
KW  - Brand name products - Management
KW  - Brand name products - Valuation - Management
KW  - Customer loyalty
KW  - Marketing - Management
N1  - 8236
ER  -