Marketing communications classics : an international collection of classic and contemporary papers / 
Maureen FitzGerald and David Arnott. 
 -  Business Press, Thomson Learning  2000 
<br/><br/>8506 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Communication in marketing.
<br/><br/><label>LC Class. No.: </label>HF5415.123  / Mar.