Shimp, Terence A. <br/><br/>
Advertising promotion and Supplemental aspects of integrated marketing communications / 
Terence A. Shimp. 
 - 5th ed. 
 -  Dryden Press  2000. 
<br/><br/>8603 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising.<br/>Sales promotion.<br/>Communication in marketing.
<br/><br/><label>LC Class. No.: </label>HF5823  / Shi.