TY  - GEN
AU  - Shimp, Terence A.
TI  - Advertising promotion and Supplemental aspects of integrated marketing communications
AV  - HF5823 Shi.
PY  - 2000///
PB  - Dryden Press
KW  - Advertising
KW  - Sales promotion
KW  - Communication in marketing
N1  - 8603
ER  -